Chinese Zodiac Fontdesign by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
SølvGrafikk· 2025
Chinese Zodiac Fontdesign
Client: George Chen Studio
A' Design Award i Sølv Winner in Grafikk Category
- 63,355
- Verified Award Winner
- Verify Award Status for #163225
The Design
About Chinese Zodiac Fontdesign
En fusjon av de tolv kinesiske dyretegnene og seglskriftens kunst. De tolv kinesiske dyretegnene er kinesisk kultur. De er stjernetegnene for det året en person er født i. De har rike historiske legender og billedfilosofi av kulturell betydning. Seglskrift er en stil av eldgamle kalligrafiske skrifter. Forfatteren kombinerer historisk kultur, billedfilosofi og seglskriftstil til nye grafiske design. De viser ikke bare grafisk design, men også en manifestasjon av kultur. Forfatteren ønsker å la verden få kjennskap til Kinas historie og kultur gjennom dem.
The Recognition
About the A' Design Award i Sølv
Chinese Zodiac Fontdesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Chinese Zodiac Fontdesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Chinese Zodiac Fontdesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
- Dimensions & Packaging
- size：1000mmX1000mm，DPI：72
- Tags
- Font design，Font，Chinese Zodiac
- Production Technology
- The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
- Design Challenge
- The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
- Research
- The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
- Inspiration
- The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
- Project Duration
- The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
- Operation Flow
- The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs. - Patents
- National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022 - Team Members
- Guanglong Chen
- Image Credits
- Graphic Designer Guanglong Chen
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