Ge Sang Lv Wu Bedriftslogo by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
BronseGrafikk· 2025
Ge Sang Lv Wu Bedriftslogo
Client: Ge Sang Lv Wu
A' Design Award i Bronse Winner in Grafikk Category
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- Verified Award Winner
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The Design
About Ge Sang Lv Wu Bedriftslogo
Ge Sang Lv Wu er en bedriftslogo skapt for en merkevare som hjelper fjellbønder med å selge avlinger som mat, te og kaffebønner. Logoen viser en forenklet strektegning av en Gesang-blomst, som symboliserer en oppriktig gave, kombinert med en skyformet grafikk. Myke kurver minner om skyenes form og kronbladenes utstrekning. Dempede naturtoner, inkludert en lavmettet himmelfarge med grått og hvitt, skaper et friskt og rolig uttrykk. Merket er tegnet som vektorgrafikk på et rutenett basert på det gylne snitt, slik at det forblir skarpt i alle størrelser.
The Recognition
About the A' Design Award i Bronse
Ge Sang Lv Wu Bedriftslogo er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Ge Sang Lv Wu Bedriftslogo forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Ge Sang Lv Wu Bedriftslogo tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
- Dimensions & Packaging
- Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
- Tags
- Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
- Production Technology
- Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
- Design Challenge
- The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
- Research
- Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
- Inspiration
- ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
- Project Duration
- The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
- Operation Flow
- Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
- Team Members
- Xiaobing Cheng
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