Miluo Ip Design Illustrasjonsserie by Shurui Pan

Miluo Ip Design Illustrasjonsserie by Shurui Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2025

Miluo Ip Design Illustrasjonsserie

by Shurui Pan

Client: Northeastern University of China

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #168559

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Miluo Ip Design Illustrasjonsserie

Miluo Ip Design er en samling illustrasjoner som presenterer kulturen i byen Miluo i Kina. Serien omgjør lokale kulturelle elementer til karakterer og scener, ved bruk av lagdelt farge og situasjonsbetinget atmosfære. Illustrasjonene er tegnet med vektordesignprogramvare og trykket med avansert produksjonsteknologi for å bevare fine detaljer. Hvert bilde måler 3600 ganger 3600 piksler. Avledede produkter utvider serien til moderne medier. Målet er å dele Miluos naturlige relikvier og etniske arv gjennom et moderne visuelt språk og å oppmuntre til bevaring av tradisjonell kultur.

The Recognition

About the A' Design Award i Jern

Miluo Ip Design Illustrasjonsserie er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Miluo Ip Design Illustrasjonsserie forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Miluo Ip Design Illustrasjonsserie respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 72dpi, RGB.
Tags: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration: The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents: This design was made for our company, institution or enterprise.
Image Credits: Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.