Bronse Grafikk · 2025
Jo Kafé og Restaurant
- A' Design Award i Bronse 2025 in Grafikk
- CLIENT: A4 Design House
- Estimated Number of Design Views: 15,009
- Verification code BA4281ED7E · Verify this award
Colors
About Jo Kafé og Restaurant
Jo omdefinerer fine dining som en feiring av smak, tilknytning og delte øyeblikk. Merkevareidentiteten ble designet for å appellere til et publikum fra barn til besteforeldre, samtidig som den opprettholder autentisitet og sofistikering. Sentrert rundt smaksmangfold og emosjonell tilknytning, omfavner den visuelle identiteten en moderne estetikk. En grønn fargepalett symboliserer natur, vekst og bærekraft. Illustrativ grafikk inspirert av mat- og spiseelementer forsterker historiefortellingen, mens en kontemporær logotype balanserer enkelhet og eventyr. Resultatet er en helhetlig opplevelse på tvers av kontaktpunkter.
About the A' Design Award i Bronse
Jo Kafé og Restaurant er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Jo Kafé og Restaurant forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Jo Kafé og Restaurant tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Dimensions & Packaging
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Tags
- rebranding, brand identity, identity design, logo redesign, visual language
- Production Technology
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Design Challenge
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Research
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Inspiration
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Project Duration
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Operation Flow
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
