Hocking Hills Webdesign by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Grensesnitt-, Interaksjons- og Brukeropplevelsedesign Competition Category.
BronseGrensesnitt· 2025
Hocking Hills Webdesign
Client: Cansu Dagbagli Ferreira
A' Design Award i Bronse Winner in Grensesnitt Category
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- Verified Award Winner
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The Design
About Hocking Hills Webdesign
Redesignet av Hockinghills.com introduserer en strømlinjeformet og moderne bestillingsplattform for naturopphold og utendørsaktiviteter. Med fokus på klarhet og brukervennlighet har den oppdaterte designen en minimalistisk tilnærming som fremhever den naturlige skjønnheten i Hocking Hills. Et raffinert brukergrensesnitt, optimalisert navigasjon og et sett med over 100 tilpassede ikoner forbedrer tilgjengelighet og funksjonalitet. Resultatet er en sammenhengende og engasjerende digital opplevelse som forenkler turplanlegging samtidig som den holder seg tro mot merkets dedikasjon til natur, fellesskap og sømløs utforskning.
The Recognition
About the A' Design Award i Bronse
Hocking Hills Webdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hocking Hills Webdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hocking Hills Webdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
- Dimensions & Packaging
- Desktop and mobile screens were designed for the whole website in a responsive manner.
- Tags
- website, travel, outdoors, icon design, user interface
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
- Design Challenge
- Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
- Research
- According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
- Inspiration
- The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
- Project Duration
- 1 year from June 2023 to June 2024
USA and France - Operation Flow
- Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.
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