Button Blessings Merkevaredesign by Chih-Chiao Yu is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
BronseGrafikk· 2025
Button Blessings Merkevaredesign
Client: Button Blessings
A' Design Award i Bronse Winner in Grafikk Category
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- Verified Award Winner
- Verify Award Status for #172388
The Design
About Button Blessings Merkevaredesign
Ved å forene knappedesign med tradisjonell tempelkultur tilfører dette designet moderne estetikk for å puste nytt liv i eldgamle guddommer. Hver knapp symboliserer beskyttelse, velsignelser og tro, og gjør spiritualitet tilgjengelig for yngre generasjoner i deres daglige liv. Gjennom kreativ emballasje og historiefortelling fungerer disse designene som både kulturbærere og moteuttrykk, som sømløst integrerer tradisjon med modernitet og revitaliserer tempelkultur i det moderne samfunnet.
The Recognition
About the A' Design Award i Bronse
Button Blessings Merkevaredesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Button Blessings Merkevaredesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Button Blessings Merkevaredesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Button Blessings" integrates button design with temple culture, serving not only a functional purpose but also symbolizing protection and connection, reflecting the essence of traditional faith. Through refined visual storytelling, it reinterprets deities with a contemporary aesthetic, resonating with younger generations. The design incorporates unique packaging and publications, offering a modern perspective on faith while fostering cultural continuity.
- Dimensions & Packaging
- Button Size 40mm x 40mm,Poster Size 594mm × 841mm,Box Size 28mm × 20mm × 6mm
- Tags
- Button Design, Temple Culture, Traditional Heritage, Booklet Design, Young Generation, Modern Aesthetics, Taiwanese Identity, Cultural Products, Tradition & Innovation, Faith in Design
- Production Technology
- This design incorporates warm materials like wood, rice beads, yarn, and embroidery. Laser-engraved patterns on wood draw inspiration from deity attire, while the dragon-scale bookbinding symbolizes faith. Wrapped in a scroll, it emphasizes tradition. The wooden sliding box, inspired by temple architecture, merges traditional craftsmanship with modern aesthetics. Inside, button sets, booklets, and cards rest in smooth wood, reinforcing the cultural narrative.
- Design Challenge
- The challenge was making temple culture relevant to young people through buttons, merging tradition with modern aesthetics. We balanced cultural symbolism with contemporary appeal while ensuring precision in wood engraving, embroidery, and beadwork. Limited access to historical records and traditional techniques required careful adaptation. Additionally, designing a packaging system that felt both authentic and functional added complexity to the process.
- Research
- This research explores how buttons can serve as a bridge between traditional temple culture and modern life. The study aimed to understand young people's perceptions of temple traditions and their willingness to engage with cultural symbols. Using surveys and interviews, data was collected from individuals interested in design and cultural heritage. Findings revealed that tactile, personal objects enhance emotional connection. This insight guided the use of wood, embroidery, and beading to create a warm, intimate interaction with the design.
- Inspiration
- As younger generations drift from temple culture, preserving its history and faith becomes increasingly challenging. Drawing from the connection between "temples × buttons," we see buttons as symbols of bonding and connection, reflecting the emotional essence of faith. Through design, we create cultural products that blend seamlessly into daily life, making tradition more accessible and engaging for modern audiences.
- Project Duration
- The project started in July 2024 in Taiwan and was completed in April 2025 in New Taipei City.
- Operation Flow
- This design blends modern aesthetics with traditional culture, allowing users to engage with heritage in a contemporary way. The button set and booklet invite exploration of the deities' meanings while forming a personal connection. The wooden packaging opens smoothly, revealing the items and offering a tactile experience. This fusion of tradition and modern visuals sparks emotional connections, making it appealing to younger generations.
- Team Members
- Chih-Chiao Yu
Yu-Ting Hsu
Jie-Ling Chen
Tzu-Heng Tang - Image Credits
- Photographer:Tzu-Heng Tang
Illustrator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen
Layout Designer:Tzu-Heng Tang
Content Creator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
Copy Editor:Yu-Ting Hsu
Theme Structure:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
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