Connect To Turkiye Aegean Part Kulturarrangement av Turkish Airlines

Designet Connect To Turkiye Aegean Part Kulturarrangement av Turkish Airlines er en høyt ansett vinner av den svært prestisjetunge 2026 A' Design Award i Jern i konkurransekategorien Arrangements- og Hendelsesdesign.

JernArrangement· 2026

Connect To Turkiye Aegean Part Kulturarrangement

av Turkish Airlines

Klient: Turkish Airlines

Vinner av A' Design Award i Jern i kategorien Arrangement

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Designet

Om Connect To Turkiye Aegean Part Kulturarrangement

Connect To Turkiye Aegean Part er et kulturarrangement på tvers av flere byer, utformet som en bevegelig fortelling snarere enn et fast arrangement på ett sted. Gjestene guides gjennom flere byer, og hver by tilbyr sitt eget tema og sin egen sanseopplevelse. Interaksjonen skjer gjennom rom, historie og omgivelser i stedet for skjermer. På det arkeologiske området i Efesos ble alle installasjoner bygget på hevede modulære plattformer, slik at verken lim, forankringer eller tungt utstyr berørte den eldgamle grunnen. Kulturminnevern og lokal autentisitet settes foran spektakkel og skala.

Anerkjennelsen

Om A' Design Award i Jern

Connect To Turkiye Aegean Part Kulturarrangement er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Connect To Turkiye Aegean Part Kulturarrangement forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Connect To Turkiye Aegean Part Kulturarrangement respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Stikkord: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Produksjonsteknologi: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Designutfordring: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Forskning: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspirasjon: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Prosjektvarighet: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Driftsflyt: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Bildekreditering: All visual and media credits: Turkish Airlines