Craftoria Primary Function: Merkevareidentitet av Cansu Dagbagli Ferreira

Designet Craftoria Primary Function: Merkevareidentitet av Cansu Dagbagli Ferreira er en høyt ansett vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

BronseGrafikk· 2026

Craftoria Primary Function: Merkevareidentitet

av Cansu Dagbagli Ferreira

Klient: Cansu Ferreira

Vinner av A' Design Award i Bronse i kategorien Grafikk

6,808

Verifisert Prisvinner

Verifiser Prisstatus for #181322

Besøk nettsted Se hos A' Design Award Pressemelding Prismerke

Farger

Designet

Om Craftoria Primary Function: Merkevareidentitet

Book Text: Craftorias rebranding utforsker skjæringspunktet mellom historiske kunstbevegelser og moderne velværeritualer. Inspirert av kunstscenen på 1920-tallet bruker identiteten et raffinert ordmerke med seriffer og illustrasjon fra viktoriatiden for å posisjonere mal-etter-tall-sett som en sofistikert, meditativ aktivitet. Den strukturelle utformingen av postemballasjen muliggjør en overgang fra ytre minimalisme til et høykontrast, fargerikt indre, og formaliserer utpakkingen som en inngangsport til kreativt fokus. Dette helhetlige systemet bygger bro mellom nostalgisk håndverk og moderne livsstilsdesign for å løfte hobbyentusiastens opplevelse.

Anerkjennelsen

Om A' Design Award i Bronse

Craftoria Primary Function: Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Craftoria Primary Function: Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Craftoria Primary Function: Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimensjoner og Emballasje: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Stikkord: art, painting, hobby, vintage, illustration
Produksjonsteknologi: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Designutfordring: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Forskning: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspirasjon: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Prosjektvarighet: 6 months, France and USA
Driftsflyt: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.