Lavazza Elogy Barista Primær funksjon: Kaffemaskin by Florian Seidl

Lavazza Elogy Barista Primær funksjon: Kaffemaskin by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award i Gull in Husholdningsapparatdesign Competition Category.

GullHusholdningsapparat· 2026

Lavazza Elogy Barista Primær funksjon: Kaffemaskin

by Florian Seidl

Client: Lavazza

A' Design Award i Gull Winner in Husholdningsapparat Category

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Colors

The Design

About Lavazza Elogy Barista Primær funksjon: Kaffemaskin

Boktekst: Elogy Barista er et flerdriksystem designet for å tilby italiensk kaffekultur i hjemmet, fra espresso til cappuccino, latte og varm sjokolade. Designet bygger på Lavazzas etablerte formspråk i dette segmentet, med en litt mer seriøs og profesjonell karakter, samtidig som det forblir gjenkjennelig italiensk i sine overflater, detaljer og finish. Det er et moderne design fullt av personlighet som bringer italiensk kaffekultur til ethvert hjem.

The Recognition

About the A' Design Award i Gull

Lavazza Elogy Barista Primær funksjon: Kaffemaskin er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Lavazza Elogy Barista Primær funksjon: Kaffemaskin forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Lavazza Elogy Barista Primær funksjon: Kaffemaskin skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging: Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology: main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge: Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents: design patent/registered design
patented milk frothing system
Image Credits: Lavazza