IGPizza Bedriftsidentitet av Emanuele Grittini & Giuseppe Liuzzo

Designet IGPizza Bedriftsidentitet av Emanuele Grittini & Giuseppe Liuzzo er en høyt ansett vinner av den svært prestisjetunge 2018 A' Design Award i Jern i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

JernGrafikk· 2018

IGPizza Bedriftsidentitet

av Emanuele Grittini & Giuseppe Liuzzo

Klient: IGPizza

Vinner av A' Design Award i Jern i kategorien Grafikk

11,164

Verifisert Prisvinner

Verifiser Prisstatus for #65396

Besøk nettsted Se hos A' Design Award Pressemelding Prismerke

Farger

Designet

Om IGPizza Bedriftsidentitet

IGPizza er en bedriftsidentitet skapt for en pizzatakeaway-merkevare. Identiteten er basert på mønstre hentet fra formene man ser på en pizza, og disse mønstrene danner teksturer som brukes på tvers av bedriftens materiell og i utformingen av salgsstedet. En smilende pizzakarakter med utstrakt tunge gir merkevaren et vennlig preg. Pizzaemballasjen er trykket med fleksografi, mens flygebladmenyen er silketrykt med Pantone-farger. Emballasjegrafikken inneholder også reklametekster og bestillingsinformasjon. Identiteten ble utviklet i samarbeid med kunden gjennom deltakende planlegging.

Anerkjennelsen

Om A' Design Award i Jern

IGPizza Bedriftsidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. IGPizza Bedriftsidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. IGPizza Bedriftsidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensjoner og Emballasje: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Stikkord: Friendly, pizza, food, colorful, funny
Produksjonsteknologi: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Designutfordring: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Forskning: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspirasjon: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Prosjektvarighet: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Driftsflyt: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Teammedlemmer: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo