Hybrid Beauty Dameklær Kolleksjon av Moon Chang

Designet Hybrid Beauty Dameklær Kolleksjon av Moon Chang er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Gull i konkurransekategorien Mote-, Kles- og Plaggdesign.

GullMote· 2020

Hybrid Beauty Dameklær Kolleksjon

av Moon Chang

Klient: Moon Chang Design Studio

Vinner av A' Design Award i Gull i kategorien Mote

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Farger

Designet

Om Hybrid Beauty Dameklær Kolleksjon

Utformingen av Hybrid Beauty-kolleksjonen er å bruke skjærheten som overlevelsesmekanisme. Grunnleggende søte funksjoner er bånd, ruffles og blomster, og de blir gjort om av tradisjonelle møller og couture teknikker. Dette gjenskaper gamle couture-teknikker til moderne hybrid, som er romantisk, mørk, men også evig. Hele designprosessen til Hybrid Beauty fremmer bærekraft for å lage tidløse design.

Anerkjennelsen

Om A' Design Award i Gull

Hybrid Beauty Dameklær Kolleksjon er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Hybrid Beauty Dameklær Kolleksjon forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hybrid Beauty Dameklær Kolleksjon skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimensjoner og Emballasje: The whole collection is 8 looks womenswear, size 4.
Stikkord: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Produksjonsteknologi: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Designutfordring: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Forskning: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspirasjon: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Prosjektvarighet: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Driftsflyt: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patenter: Copyright to Moon Chang
Teammedlemmer: Designer: Moon Chang
Creative Director: Moon Chang
Bildekreditering: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise