Butterfly Flysete by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Kjøretøy-, Mobilitets- og Transportdesign Competition Category.
SølvKjøretøy· 2020
Butterfly Flysete
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
A' Design Award i Sølv Winner in Kjøretøy Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Flysete
Butterfly er et fleksibelt flysetesystem som muliggjør omdanning mellom premium economy-seter og flatsengsuiter i business class. Hver Butterfly-suite inneholder to tilbakelenende seter forskjøvet i forhold til hverandre, og begge setene selges sammen som premium economy. Kabinpersonalet kan vippe vindussetet over for å danne en sidesofa, og dermed skape en business class-suite for én passasjer. Ved å vippe også midtgangssetet dannes en stor flat overflate for søvn. Systemet lar operatører tilpasse kabinen til skiftende etterspørsel og utnytte gulvplassen effektivt.
The Recognition
About the A' Design Award i Sølv
Butterfly Flysete er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Butterfly Flysete forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Butterfly Flysete er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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