Antme Bedriftsidentitet by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
JernGrafikk· 2020
Antme Bedriftsidentitet
Client: Ant:me
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #92227The Design
About Antme Bedriftsidentitet
Antme er et bedriftsidentitetsprogram utviklet for et merke som designer og selger klær til hunder, og som tilbyr kurs for eiere og deres firbeinte følgesvenner. Logoen forener en person og en hund tegnet som sirkler, og uttrykker båndet mellom mennesker og hunder. Motivet gjentas og kombineres for å skape mønstre som kan utvides til mange former. Mønstrene brukes på produktemballasje, kontorrekvisita og digitale medier. Identiteten skal formidle en vennlig karakter sammen med merkets fagkompetanse.
The Recognition
About the A' Design Award i Jern
Antme Bedriftsidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Antme Bedriftsidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Antme Bedriftsidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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