Blessing Gifts Velsignelseskonvolutt by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
JernGrafikk· 2020
Blessing Gifts Velsignelseskonvolutt
by Weiquan Long
Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP
A' Design Award i Jern Winner in Grafikk Category
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- Verified Award Winner
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The Design
About Blessing Gifts Velsignelseskonvolutt
Blessing Gifts er en rød konvoluttdesign laget for det kinesiske nyåret for apen. Konvolutten er laget av grønt papir og måler 85 ganger 165 millimeter. Illustrasjonen viser en ape hvis ansikt er formet av en vandrende sky, tegneseriefiguren til et miljøopplæringsmerke i Guangdong, Kina. Designnavnet refererer til et kantonesisk uttrykk som betyr veldig bra. Slagord og illustrasjoner kombinerer nyårshilsener med en oppfordring til miljøhensyn. Konvoluttene ble delt ut gratis til bedrifter og privatpersoner.
The Recognition
About the A' Design Award i Jern
Blessing Gifts Velsignelseskonvolutt er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Blessing Gifts Velsignelseskonvolutt forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Blessing Gifts Velsignelseskonvolutt respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
- Dimensions & Packaging
- DIMENSION:85mmX1mmX165mm
- Tags
- Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
- Production Technology
- Green paper
- Design Challenge
- Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
- Research
- Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
- Inspiration
- New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
- Project Duration
- January 2016 guangzhou, China
- Operation Flow
- The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
- Team Members
- Weiquan Long/Yan Li
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