Hazuto Skjære- Og Serveringsbrett by Tom Chan and Melanie Man is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Bakeutstyr-, Servise-, Drikkeutstyr- og Kokekardesign Competition Category.
BronseKjøkkenutstyr· 2020
Hazuto Skjære- Og Serveringsbrett
Client: Hazuto
A' Design Award i Bronse Winner in Kjøkkenutstyr Category
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The Design
About Hazuto Skjære- Og Serveringsbrett
Hazuto er en fersk estetikk på det allestedsnærværende kjøkkenbordet. En børstet metallkant binder brettet, og beskytter den mot å snekre, dele seg, slå og slippe. Metall-tre-kombinasjonen er en behagelig ny taktil opplevelse. Trevarmen står i kontrast til den stramme rammen av rustfritt stål. Skruene er karakteristisk plassert for å fullføre en industriell følsomhet. Et negativt hjørneområde danner en hendig krok. Enkeltformen er bevart, fraværende av unødvendige distraksjoner eller tillegg. Resultatet er en effektiv, ren to-tone form som er like iøynefallende som den er ergonomisk.
The Recognition
About the A' Design Award i Bronse
Hazuto Skjære- Og Serveringsbrett er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hazuto Skjære- Og Serveringsbrett forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hazuto Skjære- Og Serveringsbrett tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
- Dimensions & Packaging
- 230 x 14 x 325 mm
Width mm x Depth mm x Height mm - Tags
- kitchen, cutting, serving, board, wood, hazuto
- Production Technology
- Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
- Design Challenge
- The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers. - Research
- Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping. - Inspiration
- I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
- Project Duration
- Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
- Operation Flow
- No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
- Patents
- Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China. - Team Members
- Tom Chan
Melanie Man
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