Pass On Fotografisk serie by Eduardo Dulla

Pass On Fotografisk serie by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Fotografi- og Fotomanipulasjonsdesign Competition Category.

BronseFotografi· 2020

Pass On Fotografisk serie

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award i Bronse Winner in Fotografi Category

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Verified Award Winner
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Colors

The Design

About Pass On Fotografisk serie

Pass On er en fotografisk serie bygget rundt bildet av en beskjed forseglet inne i en flaske. Hvert fotografi er inspirert av et enkelt ord, som håp eller brorskap, og representerer dette ordet gjennom dets betydning eller gjennom en reell hendelse. De samme tre elementene, en beskjed, en flaske og vann, opptrer i hvert bilde, men hvert tema behandles på en annen måte. Kulisser, spesialbygde akvarier og spesifikke mekanismer ble konstruert for bildene. De digitale bildene kombinerer interferens og bildesammensmelting, og er trykket med blekkskriver på bomullspapir.

The Recognition

About the A' Design Award i Bronse

Pass On Fotografisk serie er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Pass On Fotografisk serie forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Pass On Fotografisk serie tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla