Gull Grafikk · 2021
Madame Butterfly Plakatserie
- A' Design Award i Gull 2021 in Grafikk
- CLIENT: Liudmila Shurygina
- Estimated Number of Design Views: 49,813
- Verification code AADA40CB74 · Verify this award
Colors
About Madame Butterfly Plakatserie
Madame Butterfly er en serie operaplakater. Hver plakat viser et ikonisk portrett av en syngende kvinne som den sentrale figuren i operahandlingen og et symbol på lidenskap. Serien omfatter operaer som Madame Butterfly, Tosca og Norma, og gjenspeiler kvinnenes tragiske og avhengige rolle i librettoene. Hver komposisjon fremstiller sluttscenen, historiens kulminasjon. Designet bygger på minimalistiske former, ekspressivt maleri og Memphis-stilen, med åpne farger og sterk kontrast. Plakatene er trykket i A1-format på kartongpapir.
About the A' Design Award i Gull
Madame Butterfly Plakatserie er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Madame Butterfly Plakatserie forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Madame Butterfly Plakatserie skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Press Kit
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
