Korea Sport Coach Federation Merkevarebygging Og Visuell Identitet by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
BronseGrafikk· 2020
Korea Sport Coach Federation Merkevarebygging Og Visuell Identitet
Client: Korea Sport Coach Federation
A' Design Award i Bronse Winner in Grafikk Category
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- Verified Award Winner
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The Design
About Korea Sport Coach Federation Merkevarebygging Og Visuell Identitet
KSCF er en koreansk sportsdivisjon som samler eksperter relatert til idretter, inkludert aktive og tidligere landslagsspillere, trenere og eiere av idrettslag. Hjertelogoen er trukket fra XY-aksen, som representerer utøverens eufori og adrenalin, trenerens dedikasjon og hengivenhet for lagene sine og den generelle kjærligheten til idrett. Hjertelogoen består av fire puslespillbrikker: øre, pil, fot og hjerte. Øret symboliserer lytting, pilen symboliserer mål og retning, foten symboliserer evne, og hjertet symboliserer lidenskap.
The Recognition
About the A' Design Award i Bronse
Korea Sport Coach Federation Merkevarebygging Og Visuell Identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Korea Sport Coach Federation Merkevarebygging Og Visuell Identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Korea Sport Coach Federation Merkevarebygging Og Visuell Identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
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