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Hak Hi Kong Yong En Havnearbeid by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong En Havnearbeid by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.


SølvGrafikk· 2020

Hak Hi Kong Yong En Havnearbeid

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award i Sølv Winner in Grafikk Category

Colors

The Design

About Hak Hi Kong Yong En Havnearbeid

Forslaget bruker tre konsepter for å gjenoppbygge CI-systemet for Yong-An fiskehavn. Den første er en ny logo som lager med spesifikt visuelt materiale hentet fra kulturelle kjennetegn ved Hakka-samfunnet. Neste trinn er en ny undersøkelse av underholdningsopplevelsen, og lag deretter to maskotpersoner som representerer og la dem vises i nye attraksjoner for å lede turist inn i havnen. Sist, men ikke minst, høvler du ni flekker inne, og omgir med underholdningsaktiviteter og deilige retter.

The Recognition

About the A' Design Award i Sølv

Hak Hi Kong Yong En Havnearbeid er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Hak Hi Kong Yong En Havnearbeid forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hak Hi Kong Yong En Havnearbeid er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging
In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags
Yong An Fishing Port rebranding and early recreation resource planning
Production Technology
Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration
Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members
Chia Lin,Wang

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