Daikure Brand Identity Positala by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.

BronzeZolengeza· 2020

Daikure Brand Identity Positala

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Positala

Cholinga cha Chizindikiro cha Daikure ndi mndandanda wa mapositala opangidwa kwa kampani ya Japan yopanga zinthu m'gawo la mafakitale olemera. Ogwira ntchito enieni a kampaniyi ndiwo amaonekera ngati mamodo. Maso omveka bwino ndi okhazikika akusonyeza kuyang'anitsitsa ndi luso laukadaulo. Kaimidwe ka mamodowo kakusonyeza kulimba mtima pa ntchito yawo. Zizindikiro za nkhope zikusonyeza kudziwa bwino ntchito kwa nthawi yaitali komanso kudalirika. Kusiyana pakati pa kuwala kowala ndi buluu wakuda kumathandizira mfundo za chizindikirocho zokhudza ukatswiri, kusamalira zinthu mwatsatanetsatane, ndi luso lopanga zinthu. Zithunzizi zapangidwa kuti zisonyeze mphamvu yolimba komanso yokhazikika.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Daikure Brand Identity Positala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Daikure Brand Identity Positala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Daikure Brand Identity Positala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd