We Jewelry Malo Ogulitsa Zinthu by Fengfeng Chen

We Jewelry Malo Ogulitsa Zinthu by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.

SilivaMkati· 2020

We Jewelry Malo Ogulitsa Zinthu

by Fengfeng Chen

Client: We Jewelry

Mphoto ya Siliva ya A' Design Award Winner in Mkati Category

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Verified Award Winner

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Colors

The Design

About We Jewelry Malo Ogulitsa Zinthu

We Jewelry ndi malo ogulitsira omwe amakonzedwa mkati mwa nyumba ya sitolo yamphete zamtengo wapatali ndipo ali ku Fuzhou, China. Sitoloyi ili ndi kukula kwa mamita 45 lalikulu. Mabokosi owonetsera zinthu apangidwa ngati zikwama zapaulendo ndipo aikidwa mkati mwa mashelufu, kotero kuti zinthu zambiri zitha kuwonetsedwa mu malo ochepa. Zipsyera zachitsulo pa zenera ndi pa mabokosi zimawonjezera tsatanetsatane wokongola. Zeneralo limagwiritsa ntchito mtundu wa gridi, wokhala ndi maselo otseguka oyera ndi maselo otsekedwa a lalanje. Lalanje loyaka ndi mtundu waukulu wa malowa. Magwero a kuwala a kutentha kosiyanasiyana kwa mtundu aikidwa kuti apange kuti zinthu zamphete zamtengo wapatali ziwonekere zowala kwambiri.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

We Jewelry Malo Ogulitsa Zinthu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. We Jewelry Malo Ogulitsa Zinthu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. We Jewelry Malo Ogulitsa Zinthu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Dimensions & Packaging: The site area is 45 square meters
Tags: Jewelry retail space, jewelry, fashion, travel case showcase, display design
Production Technology: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Design Challenge: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Research: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Inspiration: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Project Duration: November 2019 / fuzhou city, fujian province, China
Operation Flow: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.