Dizayini ya SberBank Online Primary Function: Pulogalamu Yosungitsa Ndalama pa Foni ndi SberBank Online Design Team ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Ukadaulo wa Foni, Mapulogalamu ndi Mapulogalamu a Foni.
SilivaFoni· 2021
SberBank Online Primary Function: Pulogalamu Yosungitsa Ndalama pa Foni
ndi SberBank Online Design Team
Kasitomala: Sberbank
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Foni
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #101823Kapangidwe
Za SberBank Online Primary Function: Pulogalamu Yosungitsa Ndalama pa Foni
SberBank Online ndi pulogalamu yosungitsa ndalama pa foni yomwe idapangidwa kwa banki yayikulu ya ku Russia. Pafupifupi zinthu zonse za banki zimapezeka pa intaneti kudzera mu pulogalamuyi. Ntchito zachikhalidwe za banki zaphatikizidwa ndi zinthu za moyo watsiku ndi tsiku monga zokambirana, nkhani, ndi katalogi. Makhadi okongola ndi zithunzithunzi zomatira zitha kuwonjezedwa pa kutumiza ndalama kuti zikhale zaumwini kwambiri. Pamene kusinthana kwa ndalama kukutenga nthawi yayitali, chithunzi choyenda-yenda chimasonyezedwa m'malo mwa tsamba lopanda kanthu lomwe likulembera. Masamba akuluakulu ndi olandirira amapangidwa mwaumwini malinga ndi malo ndi nthawi ya tsiku.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
SberBank Online Primary Function: Pulogalamu Yosungitsa Ndalama pa Foni ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. SberBank Online Primary Function: Pulogalamu Yosungitsa Ndalama pa Foni akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. SberBank Online Primary Function: Pulogalamu Yosungitsa Ndalama pa Foni ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- Miyezo ndi Kuphimba
- Above iOS 10.0 / Above Android 10.0
- Zizindikiro
- Digital Banking, Personalization, Emotional Design, app.
- Teknoloji Yopangira
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- Vuto la Dizayini
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- Kafukufuku
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- Chilimbikitso
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- Nthawi ya Polojekiti
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- Mdondomeko ya Ntchito
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
