Dizayini ya Caster Mphamvu Zakutali ndi Mariana Couto and Tiago Correia ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zipangizo za Digito ndi Magetsi.
ChitsuloZipangizo za Magetsi· 2020
Caster Mphamvu Zakutali
ndi Mariana Couto and Tiago Correia
Kasitomala: Telefonica
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zipangizo za Magetsi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #102595Kapangidwe
Za Caster Mphamvu Zakutali
Caster remote control adapangira kuti azigwiritsidwa ntchito ndi Telefonica's Movistar ndi TV service. Zinthu zofunikira pakuwongolera ndi malo oyendetsera malo omwe ali pakatikati ndi chizindikiro choyikidwa mosamala cha ntchito yolumikizira mawu yomwe imalola wogwiritsa ntchito kulumikizana ndi Aura. Kumbali yakumbuyo kwa maulamuliro akutali, zokutira zofewa zimapereka chitonthozo chowonjezera ndikugwira koyenera, komwe kumathandizira kusamalira bwino kwambiri. Chifukwa cha sensa yowunikira, mabatani omwe amagwiritsidwa ntchito kwambiri pazakutali amawunikira pomwe chipangizocho chimayendetsedwa mchipinda chodira pang'ono.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Caster Mphamvu Zakutali ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Caster Mphamvu Zakutali akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Caster Mphamvu Zakutali amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room. - Miyezo ndi Kuphimba
- Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
- Zizindikiro
- TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
- Teknoloji Yopangira
- ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters. - Vuto la Dizayini
- At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
- Kafukufuku
- Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
- Chilimbikitso
- The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
- Nthawi ya Polojekiti
- Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020. - Mdondomeko ya Ntchito
- Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions. - Petensi
- Copyrights belong to Tech4home Ltd 2019
- Mamembala a Gulu
- Mariana Couto
Tiago Correia - Mwini Zithunzi
- All images created by João Santos (Chief Design Officer at Tech4home)
Zolipidwa
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Mapangidwe Ofanana
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