Interdependence Kapangidwe ka Positala by Haitao Song is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zachikhalidwe Competition Category.
ChitsuloZachikhalidwe· 2020
Interdependence Kapangidwe ka Positala
by Haitao Song
Client: SongHaitao
Mphoto ya Chitsulo ya A' Design Award Winner in Zachikhalidwe Category
Verified Award Winner
Verify Award Status for #102665The Design
About Interdependence Kapangidwe ka Positala
Kudalirana ndi positala ya utumiki wa anthu wonse yopangidwa kuti ikope chidwi pa kuteteza zamoyo zakuthengo. Positala ikuonetsa mbale ya chakudya chamadyerero. Mbali yakumanzere kuli nyama zakuthengo zakufa, mleme ndi anteta. Mbali yakumanja kuli mapapo a munthu odwala oipitsidwa ndi kachilombo ka coronavirus mkati mwake. Magazi a nyamazo akufalikira kupanga chiwonetsero cha mapapo, ndipo mitsempha ya magazi ya mapapowo yajambulidwa ngati nthambi za mtengo. Chithunzichi chikugwirizanitsa kudya nyama zakuthengo ndi matenda, ndipo chikusonyeza kuti kuteteza nyama zakuthengo kumatetezanso anthu. Positalayi ili ndi kukula kwa masentimita 70 mpaka 50, ndipo ikuwonetsedwa panja ndi pa intaneti.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Interdependence Kapangidwe ka Positala ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Interdependence Kapangidwe ka Positala akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Interdependence Kapangidwe ka Positala amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
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