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Alpha Series Shaver by Mert Ali Bukulmez

Alpha Series Shaver by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Kukongola, Kudzisamalira ndi Zipangizo Zodzikongoletsera Competition Category.


ChitsuloChipangizo Chodzikongoletsera· 2020

Alpha Series Shaver

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Mphoto ya Chitsulo ya A' Design Award Winner in Chipangizo Chodzikongoletsera Category

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Colors

The Design

About Alpha Series Shaver

Gulu la alfa ndi shaver yopangira, theka-proffesional yomwe imatha kugwira ntchito zoyambirira posamalira nkhope. Komanso chinthu chomwe chimapereka njira zaukhondo ndi njira zatsopano zophatikizira zokongoletsera zokongola. Kuphweka, minimalism ndi magwiridwe antchito ophatikizidwa ndi kugwiritsidwa ntchito kosavuta kwa omanga kumapangitsa maziko a polojekiti. Chosangalatsa cha ogwiritsa ntchito ndichinsinsi. Malangizo akhoza kuchotsedwa mosavuta shaver ndikuyika gawo losungirako. Doko limapangidwa kuti liziwongolera shaver ndikutsuka nsonga zothandizidwa ndi UV Light mkati mwa malo osungira.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Alpha Series Shaver ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Alpha Series Shaver akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Alpha Series Shaver amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging
Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags
Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology
• Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge
The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research
The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration
Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration
The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow
The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents
Copyrights belong to Arcelik Group, 2019

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