Hello Future Mawonekedwe Owonetsera by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
ChitsuloMkati· 2020
Hello Future Mawonekedwe Owonetsera
Client: BD Expo S.R.L.
Mphoto ya Chitsulo ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #103296The Design
About Hello Future Mawonekedwe Owonetsera
"Zochulukirapo" ndi lingaliro, lomwe lidalimbikitsa ntchito yamawonetsero amakono ndi ochepera awa. Kuphweka kophatikizidwa ndi magwiridwe antchito ndi kulumikizana kwamalingaliro zinali malingaliro omwe adapangisa mapangidwe awa. Mawonekedwe a futurist a kapangidwe kameneka ndi mizere yosavuta yowonetsera monga kuchuluka kwa zinthu zowonetsedwa ndi zithunzi ndi mtundu wa zida ndikumaliza kutanthauzira polojekitiyi. Kuphatikiza apo, chinyengo cha chipata chosiyana chifukwa cha mawonekedwe asintha ndicho chinthu chomwe chimapangitsa izi kukhala zapadera.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Hello Future Mawonekedwe Owonetsera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Hello Future Mawonekedwe Owonetsera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Hello Future Mawonekedwe Owonetsera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged. - Dimensions & Packaging
- This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
- Tags
- Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
- Production Technology
- The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers. - Design Challenge
- The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
- Research
- The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
- Inspiration
- Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more". - Project Duration
- The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
- Operation Flow
- The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.
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