Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo ndi Meng Chih Chiang

Dizayini ya Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo ndi Meng Chih Chiang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.

SilivaZolengeza· 2020

Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo

ndi Meng Chih Chiang

Kasitomala: Taiwan Tourism Bureau, Singapore Office

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zolengeza

31,761

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #103746

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo

Taiwan Small Town Ramble ndi njira yotsatsa zaulendo yopangidwa kuti ilimbikitse matauni ang'onoang'ono a ku Taiwan. Njirayi imagwiritsa ntchito mabasi a ku Singapore omwe amanyamula chikwangwani cha mmwamba, mbali zitatu chosonyeza nyumba yachikhalidwe ya ku Taiwan. Denga la mtundu wa swallowtail, kalembedwe ka nyumba ka m'derali, limaikidwa pamwamba pa basi iliyonse. Matailosi okongoletsa okhala ndi zithunzi za maluwa amaphimba theka lakumunsi. Zonse ziwiri ndi zithunzi zodziwika bwino za matauni achikhalidwe a ku Taiwan. Chisa cha mbalame chosemedwa, chomwe kwa nthawi yayitali chawoneka ngati chizindikiro cha chuma ndi chitukuko, chimamaliza chikwangwanichi.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Taiwan Small Town Ramble Ntchito Yotsatsa Zaulendo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Miyezo ndi Kuphimba: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Zizindikiro: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Teknoloji Yopangira: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Vuto la Dizayini: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Kafukufuku: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Chilimbikitso: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Nthawi ya Polojekiti: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Mdondomeko ya Ntchito: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Mamembala a Gulu: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Mwini Zithunzi: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng