Use What Moves You Kampeni Yakunja by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
ChitsuloZolengeza· 2020
Use What Moves You Kampeni Yakunja
by Pancho Gonzalez and Cristian Chavez
Client: Inbrax
Mphoto ya Chitsulo ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #103847The Design
About Use What Moves You Kampeni Yakunja
Kapangidwe kameneka, pogwiritsa ntchito zochitika zitatu za tsiku ndi tsiku za anthu omwe amagwiritsa ntchito njira yapansi panthaka kupita ku dairio, akuwonetsa momwe anthu amagwiritsira ntchito chizolowezi zinthu zomwe amatha kugula m'malo osungira zinthu zapansi panthaka. Mapangidwe awa amapempha kugwiritsa ntchito zinthu za metro (t-shirts, makapu, mabotolo, zoseweretsa, etc.) tsiku ndi tsiku, kuzigwiritsa ntchito nthawi iliyonse ya tsiku komanso muzochitika zilizonse. Mwachitsanzo, mu imodzi mwazojambula zomwe zaperekedwa, mayi amawoneka atavala malaya apansi panthaka pabwalo, wodekha komanso wokondwa. Mapangidwewa amayesa kuitana omwe amawawona kuti aphatikize zinthu zapansi panthaka ngati mafashoni atsopano.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Use What Moves You Kampeni Yakunja ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Use What Moves You Kampeni Yakunja akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Use What Moves You Kampeni Yakunja amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
- Dimensions & Packaging
- OOH inside the subway.
- Production Technology
- Photography, Illustrator & Photoshop
- Inspiration
- Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
- Team Members
- Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González
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