Dizayini ya Beauty United Space Kapangidwe ka Mkati mwa Saluni ndi John Sun and Renee Zhu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
GolideMkati· 2020
Beauty United Space Kapangidwe ka Mkati mwa Saluni
Kasitomala: DDDD Creative Company
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #104564Kapangidwe
Za Beauty United Space Kapangidwe ka Mkati mwa Saluni
Beauty United Space ndi saluni ya tsitsi ndi zokongoletsera yomwe ili ku Wuhan, China. Mkati mwake muli ndi malo pafupifupi 220 masikweya mita ndipo mumabweretsa pamodzi ntchito zometa tsitsi, kukonza tsitsi ndi kupaka zodzoladzola pamalo amodzi. Mitundu ikuluikulu ya chizindikiro cha kampani imagawa madera osiyanasiyana ndikupanga kusiyana kwakukulu kwa mitundu. Zinthu zophiphiritsira za basi zagwiritsidwa ntchito ngati mutu m'malo onse. Zipangizo zomangira zikuphatikizapo ma panelo a terrazzo opangidwiratu, matailosi a simenti, chitsulo chosapanga dzimbiri chowala ngati galasi ndi chosalala, komanso mipando ya pulasitiki youmbidwa. Malo ochitirapo zinthu ndi malo owonetsera zinthu zimathandiza alendo kumvetsetsa kampaniyo.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Beauty United Space Kapangidwe ka Mkati mwa Saluni ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Beauty United Space Kapangidwe ka Mkati mwa Saluni akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Beauty United Space Kapangidwe ka Mkati mwa Saluni amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Miyezo ndi Kuphimba
- About 220 square meters.
- Zizindikiro
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Teknoloji Yopangira
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Vuto la Dizayini
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Kafukufuku
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Chilimbikitso
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Nthawi ya Polojekiti
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Mdondomeko ya Ntchito
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Mamembala a Gulu
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Mwini Zithunzi
- Photographer: Sensor Images
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
