Transformers the Skin Test House Sitolo Yosakhalitsa ndi Hsuan-Hui Lee

Dizayini ya Transformers the Skin Test House Sitolo Yosakhalitsa ndi Hsuan-Hui Lee ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.

ChitsuloMkati· 2021

Transformers the Skin Test House Sitolo Yosakhalitsa

ndi Hsuan-Hui Lee

Kasitomala: Birkin Creative Integrated Marketing Service Limited

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mkati

20,078

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #107197

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Transformers the Skin Test House Sitolo Yosakhalitsa

Transformers the Skin Test House ndi sitolo yosakhalitsa yopangidwa ndi mafakitale opanga zokongoletsera thupi (cosmetics). Sitoloyi imamangidwa kuchokera ku ma container okhala ndi mapangidwe achitsulo, pomwe pansi, denga ndi makoma zimapangidwa ndi matabwa ndi zinthu zosasokoneza chilengedwe. Mabokosi owunikira a LED ndi malo owonetsera zinthu amasonyeza zogulitsa zomwe zili mkati. Magawo amenewa amatha kumangidwa mkati mwa maola khumi ndi awiri ndipo amatha kuphatikizidwa m'manambala osiyanasiyana, ndipo denga lowonjezera limatha kuikidwa pa nyengo yamvula. Zipangizo zonse zimatha kugwiritsidwanso ntchito, ndipo sitoloyi yamangidwa ndi kumasulidwanso pafupifupi nthawi makumi asanu ndi limodzi pa zochitika za maonetsero m'malo apagulu.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Transformers the Skin Test House Sitolo Yosakhalitsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Transformers the Skin Test House Sitolo Yosakhalitsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Transformers the Skin Test House Sitolo Yosakhalitsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Miyezo ndi Kuphimba: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Zizindikiro: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Teknoloji Yopangira: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Vuto la Dizayini: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Kafukufuku: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Chilimbikitso: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Nthawi ya Polojekiti: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Mdondomeko ya Ntchito: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Mamembala a Gulu: Birkin Creative Integrated Marketing
Mwini Zithunzi: Birkin Creative Integrated Marketing