3 Mobile Lifestyle Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2021
3 Mobile Lifestyle Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa
Client: IMO design
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
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The Design
About 3 Mobile Lifestyle Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa
Book Text: 3 Mobile Lifestyle Store ndi kapangidwe ka mkati mwa sitolo yogulitsa ya mtundu wa netiweki ya foni yam'manja ku Hong Kong. Sitoloyi ili ndi kukula kwa mita zisanu ndi zinayi pa lalikulu la 150. Mikwaza yakuda ndi yoyera yosiyanitsa imadutsa m'ngodya iliyonse ya malowa. Mizere yotambalala yopingasa imapanga kachitidwe ka bala la kuwala komanso mtundu wa pansi. Zokongoletsa za matabwa zimawonjezera kumverera kwa mgwirizano ndi kuphweka. Malo othandiza makasitomala amagwiritsa ntchito zopatula zopangidwa ndi nsalu zoyamwa phokoso zomwe zidalimbikitsidwa ndi mipando yapamwamba ya ndege. Malo otsekedwa ophunzitsira okhala ndi zopatula zagalasi zotsegulika amachita maphunziro ndipo amatha kutsegulira kudera logulitsa pa zochitika.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
3 Mobile Lifestyle Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. 3 Mobile Lifestyle Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. 3 Mobile Lifestyle Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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