Hang Seng Bank Kukonzedwa Kwamkati kwa Nthambi ya Banki by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2021
Hang Seng Bank Kukonzedwa Kwamkati kwa Nthambi ya Banki
Client: IMO design
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
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About Hang Seng Bank Kukonzedwa Kwamkati kwa Nthambi ya Banki
Hang Seng Bank ndi kamangidwe kakang'ono ka nthambi ya banki ka m'badwo watsopano yomwe ili ku Hong Kong. Nthambiyi ili ndi malo okwana mita zamalaya 152 ndipo ili ndi mapangidwe otseguka komanso olandira alendo mwaubwenzi, okhala ndi kuwunika kosangalatsa ndi zinthu zamatabwa zofunda. Zinthu zamakono zamautumiki wa digito zaphatikizidwa mkati mwa nyumbayi, kuphatikizapo makiyi a maganizo apakompyuta (electronic ticketing), bala la ntchito za digito, ndi counter yodzitumikira wokha. Makasitomala amatha kupeza tikiti ya digito ya ntchito za pa counter kudzera mu pulogalamu ya banki ya foni yam'manja asanafike ku nthambiyo. Cholinga cha kapangidwe kameneka ndi kuchepetsa nthawi yodikirira mkati mwa nthambiyo komanso kupangitsa ntchito za banki kukhala zothandiza komanso zolumikizana bwino.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Hang Seng Bank Kukonzedwa Kwamkati kwa Nthambi ya Banki ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hang Seng Bank Kukonzedwa Kwamkati kwa Nthambi ya Banki akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hang Seng Bank Kukonzedwa Kwamkati kwa Nthambi ya Banki amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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