Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa by Yong Wong

Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa by Yong Wong is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.

GolideMkati· 2021

Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa

by Yong Wong

Client: Beijing Tongrentang Health

Mphoto ya Golide ya A' Design Award Winner in Mkati Category

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Verified Award Winner

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Colors

The Design

About Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa

Tongrentang Zhima Health ndi sitolo yopatsa zokumana nazo yomwe ili ku Beijing. Sitoloyi ili ndi malo a masikweya mita 5000 pa zipinda zitatu zosanjikizana. Zowonjezera zakudya, zakudya zopatsa thanzi ndi zinthu zosamalira thanzi zomwe zikuphatikizapo ukadaulo wa zaumoyo zimaperekedwa pamalo amodzi. Zipangizo zosiyanitsana zambiri, monga matabwa olimba ndi mkuwa wa brass, zagwiritsidwa ntchito mkati mwa nyumbayo. Kuchokera pansi kupita m'mwamba, mitu inayi ikuwonetsedwa, yomwe ndi kufunsa, chakudya, kuchira ndi kuchiritsa. Sitoloyi imagwiranso ntchito ngati malo abwino ochezerana a makasitomala.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design