Target Kampeni Ndi Chithandizo Cha Malonda by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2021
Target Kampeni Ndi Chithandizo Cha Malonda
Client: Brainartist GmbH
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #112715The Design
About Target Kampeni Ndi Chithandizo Cha Malonda
Mu 2020, Brainartist imayambitsa kampeni yofalitsa nkhani kwa kasitomala Steitz Secura kuti apeze makasitomala atsopano: ndi uthenga wamunthu payekhapayekha ngati kampeni yowunikira yomwe imayang'aniridwa pafupi ndi zipata za makasitomala omwe angakhale makasitomala komanso kutumiza kwamunthu payekhapayekha ndi nsapato yofananira kuchokera ku zosonkhanitsira panopa. Wolandirayo amalandira mnzake wofanana naye akapangana ndi ogulitsa. Cholinga cha kampeniyi chinali kupanga Steitz Secura ndi kampani "yofanana" ngati awiri abwino. Brainartist adapanga kampeni yopambana kwambiri.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Target Kampeni Ndi Chithandizo Cha Malonda ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Target Kampeni Ndi Chithandizo Cha Malonda akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Target Kampeni Ndi Chithandizo Cha Malonda ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
- Tags
- Target Campain, Out of home, Mailing, Campaing design, strategy
- Inspiration
- in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
- Patents
- Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020
We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.
is in Documents. - Image Credits
- Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden
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