Food in Nature Ntchito Yoyambirira: Kujambula Zithunzi za Chakudya by Duc Bui is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Kujambula Zithunzi ndi Kusintha Zithunzi Competition Category.
ChitsuloKujambula Zithunzi· 2021
Food in Nature Ntchito Yoyambirira: Kujambula Zithunzi za Chakudya
by Duc Bui
Client: FPDB Creative
Mphoto ya Chitsulo ya A' Design Award Winner in Kujambula Zithunzi Category
Verified Award Winner
Verify Award Status for #114801The Design
About Food in Nature Ntchito Yoyambirira: Kujambula Zithunzi za Chakudya
Mawu a M'buku: Food in Nature ndi ntchito yojambula zithunzi za chakudya yopangidwira resitilanti ya zakudya zam'nyanja ku Ho Chi Minh City, Vietnam. Zithunzizi zikuonetsa zakudya za menyu yatsopano yapamwamba, ndipo chakudya chilichonse chimapatsidwa mapangidwe ake ndi nkhani yake yapadera. Lingaliro lalikulu limagwirizanitsa chakudya ndi chilengedwe posonyeza maluwa ofooka akumera pamiyala youma, chithunzi chimene chikuimira kupulumuka ndi kukula. Mitundu yowala ya maluwa ndi mapangidwe achilendo a miyala amagogomezedwa mwapadera. Kuwala kopangidwa ndi anthu kunagwiritsidwa ntchito kutsanzira kuwala kochokera panyanja, komanso kusonyeza kukhala kwatsopano kwa zakudya zam'nyanjazo.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Food in Nature Ntchito Yoyambirira: Kujambula Zithunzi za Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Food in Nature Ntchito Yoyambirira: Kujambula Zithunzi za Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Food in Nature Ntchito Yoyambirira: Kujambula Zithunzi za Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
- Dimensions & Packaging
- Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
- Tags
- photography, food, seafood, nature, survival
- Production Technology
- Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
- Design Challenge
- The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
- Research
- How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
- Inspiration
- The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
- Project Duration
- The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
- Operation Flow
- Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
- Team Members
- Duc Bui & FPDB Creative
- Image Credits
- Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
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