Cosmetea Pop Up Kapangidwe ka Mkati mwa Malo Ogulitsira by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
GolideMkati· 2021
Cosmetea Pop Up Kapangidwe ka Mkati mwa Malo Ogulitsira
Client: Nax Architects
Mphoto ya Golide ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #117099The Design
About Cosmetea Pop Up Kapangidwe ka Mkati mwa Malo Ogulitsira
Cosmetea Pop Up ndi shopu yogulitsira komanso yowonetsera zinthu ku Shanghai, China. Malo a masikweya mita 9 awa ali pamalo omwe kale panali malo odyera a mabanzi ophika ndi nthunzi pa msewu wa Yuyuan, msewu womwe uli ndi mbiri yopitirira zaka 100. Kapangidwe kake kamaphatikiza tiyi ndi zodzoladzola. Potsegukira pochititsa chidwi pakhoma lakutsogolo, popangidwa motengera mawonekedwe a mtsuko wa tiyi wa chizindikiro cha kampaniyo, pamalowerera mu njira yopapatiza yozungulira yokutidwa ndi chitsulo chosapanga dzimbiri chowala ngati galasi ndi kuunikiridwa ndi magetsi a LED. Mashelufu amalowetsedwa m'malo opangidwa mwapadera otengera njira yolumikizira ya mortise ndi tenon. Kabati yofiira yapakhoma imapereka malo owonetsera ndi osungira zinthu.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Cosmetea Pop Up Kapangidwe ka Mkati mwa Malo Ogulitsira ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Cosmetea Pop Up Kapangidwe ka Mkati mwa Malo Ogulitsira akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cosmetea Pop Up Kapangidwe ka Mkati mwa Malo Ogulitsira amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Team Members
- Chief designers: Lina Chan, Yiting Ma, Jo Jiao
- Image Credits
- Raitt Liu
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