Minimo Bokosi la Mphatso by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zoperekedwa Mphatso Competition Category.
BronzeZoperekedwa Mphatso· 2026
Minimo Bokosi la Mphatso
by Rilind Hoxha
Client: Why Agency
Mphoto ya Bronze ya A' Design Award Winner in Zoperekedwa Mphatso Category
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Verified Award Winner
Verify Award Status for #118886The Design
About Minimo Bokosi la Mphatso
Minimo ndi gulu la zodzikongoletsera za ana lopangidwa ndi Smaragd 1969, pomwe bokosi la mphatso ndi zonse zokhudza kupereka mphatso zinapangidwa ndi Why Agency. Lingaliro linapangidwa mozungulira mphatso yoyamba yamtengo wapatali ya mwana, kusintha nthawi yolandira zodzikongoletsera kukhala chochitika chosangalatsa ndi chosaiwalika. Kuwonjezera pa zodzikongoletsera, bokosili lili ndi phukusi la zomatira zokhala ndi zojambula za gulu la golide, buku lopaka utoto, mapensulo amitundu yosiyanasiyana, ndi Pasipoti ya Mwana ya Minimo kwa makasitomala oyamba. Chinthu chilichonse chimalimbikitsa ana kufufuza, kupanga, ndi kulumikizana ndi guluili kupitirira zodzikongoletsera zokha.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Minimo Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Minimo Bokosi la Mphatso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Minimo Bokosi la Mphatso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Team Members
- Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction - Image Credits
- Semi Alili
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