Giesinger Beerhalle Primary Function: Kapangidwe ka Mkati mwa Holo ya Mowa by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2021
Giesinger Beerhalle Primary Function: Kapangidwe ka Mkati mwa Holo ya Mowa
Client: Gul Koc Gmbh
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #118896The Design
About Giesinger Beerhalle Primary Function: Kapangidwe ka Mkati mwa Holo ya Mowa
Book Text: Giesinger Beerhalle ndi holo ya mowa ndi malo a zochitika ku Munich, ku Germany. Holo yayikulu ili ndi malo a 180 square meters, ili ndi denga la kutalika kwa 4.5 meters ndipo imakhala ndi mipando ya anthu 160. Netiweki ya machubu amkuwa imachokera ku makoma a lobby kupita ku gridi pa denga la holo yayikulu ndipo imakumbutsa za njira yopangira mowa. Mazenera akuluakulu amalumikiza alendo ndi malo opangira mowa. Njerwa zobwezeredwanso zimaphimba khoma la bala, ndipo mabotolo a mowa obwezeredwanso amayatsidwa ndi kuwala mu lobby. Kontena ya sitima yachikasu, yokonzedwa ngati malo opumira, imapereka chinsinsi kuchoka ku holo yayikulu.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Giesinger Beerhalle Primary Function: Kapangidwe ka Mkati mwa Holo ya Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Giesinger Beerhalle Primary Function: Kapangidwe ka Mkati mwa Holo ya Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Giesinger Beerhalle Primary Function: Kapangidwe ka Mkati mwa Holo ya Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works - Team Members
- Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal - Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
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