Wa Lana Waqfa Brand Pulogalamu ya Ndale ya pa TV by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
ChitsuloZolengeza· 2021
Wa Lana Waqfa Brand Pulogalamu ya Ndale ya pa TV
Client: TRT Arabi TV channel
Mphoto ya Chitsulo ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #119930The Design
About Wa Lana Waqfa Brand Pulogalamu ya Ndale ya pa TV
Wa Lana Waqfa (tiyeni tiyime) ndi pulogalamu ya ndale ya tsiku ndi tsiku yomwe imayang'ana pa nkhani za nthawi yomweyi. Imawunikira nkhani ndipo imasanthula mozama. Gulu la mapangidwe linakonzanso kwathunthu chithunzi cha pulogalamuyi (choyambira, situdiyo, zojambula za m'pulogalamumo, chikhangosito...) kuti lisonyeze bwino lingaliro la pulogalamuyi, lomwe limazungulira "kuwunikira" ndi "kuyima" pa mutu wina. Chilembo choyamba m'dzina la pulogalamuyi chimawunikira chilembo choyamba cha mawu achiwiri, kuti chipereke uthenga wa kuwunikira ndi kufufuza. Mzere wopitilira kumapeto kwa mawu achiwiriwo, umayimira kupuma pangono (dzina la pulogalamuyi).
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Wa Lana Waqfa Brand Pulogalamu ya Ndale ya pa TV ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Wa Lana Waqfa Brand Pulogalamu ya Ndale ya pa TV akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Wa Lana Waqfa Brand Pulogalamu ya Ndale ya pa TV amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
- Tags
- broadcast program, political, current affairs, news, arabic, design, brand, opener
- Design Challenge
- To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
- Inspiration
- The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.
The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes). - Project Duration
- The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
- Team Members
- Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk
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