Pride Wotchi Yamdzanja by Alex Donahue is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zodzikongoletsa Competition Category.

ChitsuloZodzikongoletsa· 2021

Pride Wotchi Yamdzanja

by Alex Donahue

Client: Alex Donahue

Mphoto ya Chitsulo ya A' Design Award Winner in Zodzikongoletsa Category

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Colors

The Design

About Pride Wotchi Yamdzanja

Pride ndi wotchi yamdzanja yomwe imagwiritsidwa ntchito ndi amuna kapena akazi, yopangidwa kutengera zisudzo za pride zomwe zimachitika chaka chilichonse padziko lonse lapansi. Zikwakwa za ola, mphindi ndi sekondi zimanyamula mitundu isanu ndi umodzi ya utawaleza ndipo zimayenda mosalekeza pa nkhope ya wotchi, kupanga zithunzi zosinthasintha tsiku lonse. Nthawi ya masana ndi pakati pa usiku, zikwakwazo zimagwirizana kupanga utawaleza wathunthu, chizindikiro cha umodzi. Chigoba chake ndi chopangidwa ndi chitsulo chosapanda dzimbiri cha IP chakuda chokhala ndi zolumikizira zobisika zomwe zimagwirizanitsa bwino lomwe ndi lamba wachikopa wakuda. Mkati mwa chigoba cha 40 mm muli makina a kwatzi ochokera ku Japan.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Pride Wotchi Yamdzanja ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Pride Wotchi Yamdzanja akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Pride Wotchi Yamdzanja amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches