Same But Different Ntchito Yaikulu Yaluso by Asya Demidova is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Luso Lapadera ndi Mapangidwe a Zoyikidwa za Luso Competition Category.
ChitsuloLuso Lapadera· 2021
Same But Different Ntchito Yaikulu Yaluso
Client: Asya Demidova
Mphoto ya Chitsulo ya A' Design Award Winner in Luso Lapadera Category
Verified Award Winner
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About Same But Different Ntchito Yaikulu Yaluso
Mawu a M'Buku: Same But Different ndi chinthu chaluso chomwe chimasandutsa fungo kukhala mawonekedwe enieni. Ntchitoyi imachokera pa isoma, zomwe ndi mankhwala okhala ndi njira yofanana ya mankhwala koma kasinthidwe kosiyana ka atomu, motero amatha kunyamula mafungo awiri osiyana. Chithunzi chilichonse chimakhala ndi mafungo awiri ogwirizana ndipo chimaphatikiza mawonekedwe awo a ma molekyu kukhala chinthu chimodzi. Mawonekedwewa amasindikizidwa mu njira ya 3D ndipo amakutidwa ndi zigawo zingapo za utoto wa holografiki wopakidwa ndi chida chapamakampani cha airbrush. Zipinda za mkati zokhala ndi zinthu zoyamwa fungo zimasunga mafungowo, omwe amamwazikira kunja kudzera m'mizere yopyapyala. Alendo amatha kunyamula ndi kununkhiza chidutswa chilichonse.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Same But Different Ntchito Yaikulu Yaluso ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Same But Different Ntchito Yaikulu Yaluso akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Same But Different Ntchito Yaikulu Yaluso amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
- Dimensions & Packaging
- The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
- Tags
- smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
- Production Technology
- The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
- Design Challenge
- The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
- Research
- There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
- Inspiration
- The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
- Project Duration
- The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
- Operation Flow
- People can smell and grab the sculptures to experience them from different angles.
- Team Members
- Art Direction & Design – Asya Demidova
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