Full Moon Full Moon Kutsatsa pa Malo a Social Media by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2021
Full Moon Full Moon Kutsatsa pa Malo a Social Media
Client: Rothco, part of Accenture Interactive
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
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- Verified Award Winner
- Verify Award Status for #122999
The Design
About Full Moon Full Moon Kutsatsa pa Malo a Social Media
Full Moon ndi chotsatsa cha pa social media chomwe chinapangidwa kwa Guinness. Chithunzichi chinatulutsidwa mu Facebook ndi Instagram mu ma feed ndi ma story usiku wa Halloween mu 2020, pomwe mwezi wa buluu wosowa unkaonekera padziko lonse lapansi. Chithunzichi chinapangidwa kudzera mu kukonza ndi kusintha zithunzi mu Adobe Photoshop. Zithunzi za mwezi zapamwamba kwambiri, zithunzi za brand ndi ma texture a mowa zinaphatikizidwa mu ma layer kuti apange chithunzi chimodzi. Cholinga chinali kulowa mu zokambirana zapadziko lonse ndi kulumikizana kophweka pakati pa mwezi ndi galasi la mowa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Full Moon Full Moon Kutsatsa pa Malo a Social Media ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Full Moon Full Moon Kutsatsa pa Malo a Social Media akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Full Moon Full Moon Kutsatsa pa Malo a Social Media ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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