I Love You From Afar Chiyanjano by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Chiyanjano by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.

BronzeZolengeza· 2021

I Love You From Afar Chiyanjano

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Chiyanjano

Pachiyambi cha mliri, pamene anthu onse anali mu karanteni ku Chile, masitolo onse a Miniso anali atatseka, ndipo kuti apitirize kukhala odzipereka kwa omvera ake, kampeni yotchedwa 'Ndimakukondani Kuchokera Kutali' inapangidwa, yomwe inagwiritsidwa ntchito 100% pa intaneti popereka malingaliro masauzande kuti asangalatse makasitomala ake pamene anali okhala m'nyumba.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

I Love You From Afar Chiyanjano ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. I Love You From Afar Chiyanjano akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. I Love You From Afar Chiyanjano amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax