La Boutique Jzn Kapangidwe ka Mkati mwa Sitolo ya Zokoma by Millton Yu is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2021
La Boutique Jzn Kapangidwe ka Mkati mwa Sitolo ya Zokoma
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
Verified Award Winner
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About La Boutique Jzn Kapangidwe ka Mkati mwa Sitolo ya Zokoma
La Boutique Jzn ndi kapangidwe ka mkati mwa sitolo ya zokoma yomwe ili ku Taipei, Taiwan, yomwe inamalizidwa mu November 2019. Malo okwana 68 masikweya mita akuwonetsa dzina lakale la zaka zana la zokoma mwanjira yamakono. Utoto wa golide-pinki wosalala umalowa m'malo mwa utoto wofiira wamiyambo yachikhalidwe, ndikupatsa sitoloyi mtundu wofewa komanso wodekha. Mawonekedwe a mabokosi ndi mabwalo amagwira ntchito ngati zizindikiro za mtunduwu ndipo amaoneka mu mapangidwe a mawindo achi China okhala ndi grid, mawonekedwe a denga, mphepete wozungulira wa kaunta, zitseko za makabati opangidwa ndi nsungwi zoluka pamodzi ndi misana ya mipando, komanso mizere yachitsulo yoikidwa pansi.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
La Boutique Jzn Kapangidwe ka Mkati mwa Sitolo ya Zokoma ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. La Boutique Jzn Kapangidwe ka Mkati mwa Sitolo ya Zokoma akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. La Boutique Jzn Kapangidwe ka Mkati mwa Sitolo ya Zokoma amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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