Shin Tay Yuan Kapangidwe ka Mkati mwa Fakitale Yokopa Alendo by Googoods is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2021
Shin Tay Yuan Kapangidwe ka Mkati mwa Fakitale Yokopa Alendo
by Googoods
Client: Googoods
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #123858The Design
About Shin Tay Yuan Kapangidwe ka Mkati mwa Fakitale Yokopa Alendo
Shin Tay Yuan ndi kapangidwe ka mkati mwa fakitale yokopa alendo ya kampani yopanga zithunzi zomatirira pa dothi lophika mumzinda wa New Taipei, ku Taiwan. Kapangidwe kake kamagwiritsa ntchito zinthu za m'fakitale. Chitsulo chobowoledwa chikuoneka pakhomo. Lingaliro limachokera ku njira yosindikizira ya "screen printing," chida chofunika kwambiri pa ntchito yomatirira zithunzi, chomwe chimagwiritsidwanso ntchito pa zopatula zopachika ndi dongosolo la zizindikiro. M'mafakitale opanga zoumba dothi, ziwiya zimasanjidwa pamitengo yamatabwa kuti zizinyamulika mosavuta, ndipo malowa asinthidwa kukhala kaunta. Mbiri ya kampani ikuwonetsedwa kudzera muzithunzi m'malo mwa malemba aatali. Malowa akufotokozera alendo za makampani opanga zithunzi zomatirira pa dothi lophika.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Shin Tay Yuan Kapangidwe ka Mkati mwa Fakitale Yokopa Alendo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Shin Tay Yuan Kapangidwe ka Mkati mwa Fakitale Yokopa Alendo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shin Tay Yuan Kapangidwe ka Mkati mwa Fakitale Yokopa Alendo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
- Dimensions & Packaging
- The area of the project is 272 sqm.
- Tags
- interior, space, experiential space, design, googoods, exhibition, culture
- Production Technology
- Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
- Design Challenge
- Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
- Research
- The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
- Inspiration
- Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
- Project Duration
- The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
- Operation Flow
- For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
- Team Members
- Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin - Image Credits
- googoods
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