Dizayini ya Doaba Dhaba Ntchito Yoyambirira: Kaphukusi Kokhazikika ka Chakudya ndi Akkshit Khattar ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Zipangizo Zokhalitsa, Mapulojekiti ndi Mapangidwe Obiriwira.
BronzeChipangizo Chokhalitsa· 2022
Doaba Dhaba Ntchito Yoyambirira: Kaphukusi Kokhazikika ka Chakudya
ndi Akkshit Khattar
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Chipangizo Chokhalitsa
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #126449Kapangidwe
Za Doaba Dhaba Ntchito Yoyambirira: Kaphukusi Kokhazikika ka Chakudya
Mawu a Bukhu: Doaba Dhaba ndi njira yokhazikika yophukusira chakudya yopangidwa kwa khitchini ya paintaneti (cloud kitchen) ku India. Zakudya zazikulu zimaphukusidwa mu ma handi, miphika yadothi yopangidwa ndi manja ndi amisiri akumaloko, yotsekedwa ndi chivundikiro chadothi ndi lebo yomangidwa mozungulira khosi la mphikawo. Chakudya cha mkate wosalala monga rotis ndi naans chimakulungidwa mu masamba a nthochi osadulidwa kumene, omangidwa ndi ulusi wa jute. Zinthu zonsezi kenako zimaikidwa mu chikwama chopangidwa ndi pepala lobwezeretsedwanso. Zipangizozi ndi zowola bwino ndipo zimalowa m'malo mwa pulasitiki wogwiritsidwa ntchito kamodzi. Kutumiza kwa zakudyazi kumachitika ndi magalimoto amagetsi kuti achepetse kuipitsa mpweya.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Doaba Dhaba Ntchito Yoyambirira: Kaphukusi Kokhazikika ka Chakudya ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Doaba Dhaba Ntchito Yoyambirira: Kaphukusi Kokhazikika ka Chakudya akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Doaba Dhaba Ntchito Yoyambirira: Kaphukusi Kokhazikika ka Chakudya amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Miyezo ndi Kuphimba
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Zizindikiro
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Teknoloji Yopangira
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Vuto la Dizayini
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Kafukufuku
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Chilimbikitso
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Nthawi ya Polojekiti
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Mdondomeko ya Ntchito
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
