Roi Re Ntchito Yaikulu: Zithunzi by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zachikhalidwe Competition Category.
ChitsuloZachikhalidwe· 2022
Roi Re Ntchito Yaikulu: Zithunzi
by Poovakorn Watcharaphongphiphat
Client: Mahidol University International College
Mphoto ya Chitsulo ya A' Design Award Winner in Zachikhalidwe Category
Verified Award Winner
Verify Award Status for #127338The Design
About Roi Re Ntchito Yaikulu: Zithunzi
Roi Re ndi webusaiti ya chionetsero pa intaneti yoyang'ana pa nkhani za ogulitsa zinthu m'misewu a mtundu wakale wa Chithai omwe salionekera kawirikawiri masiku ano. Cholinga ndi kupanga chikondi ndi kudziwitsa m'badwo watsopano za chikhalidwe cha Chithai kudzera mu kufufuza kwa ntchito zosowa izi zogulitsa m'misewu za mtundu wakale. Roi Re imapereka uthenga, chidziwitso, ndi zida kudzera mu kagwiritsidwe ntchito ka mndandanda wapadera ndi wokopa wa zithunzi.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Roi Re Ntchito Yaikulu: Zithunzi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Roi Re Ntchito Yaikulu: Zithunzi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Roi Re Ntchito Yaikulu: Zithunzi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
- Tags
- illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
- Production Technology
- “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
- Design Challenge
- Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
- Research
- Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.
The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past. - Inspiration
- Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
- Project Duration
- The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
- Operation Flow
- The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.
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