Live and Let Live Kupanga Mawonetsero by Inception Cultural and Creative Co., Ltd

Live and Let Live Kupanga Mawonetsero by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.

BronzeMkati· 2022

Live and Let Live Kupanga Mawonetsero

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Mphoto ya Bronze ya A' Design Award Winner in Mkati Category

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Colors

The Design

About Live and Let Live Kupanga Mawonetsero

Live and Let Live ndi chiwonetsero cha nyama zomwe zili pangozi yotheratu, chomwe chikuwonetsedwa mu malo okwana masikweya mita 127 ku Guangzhou. Chiwonetserochi chikuwonetsa zithunzi zamoyo za zimbalangondo za kumadzi oundana, anyani a mphuno zazifupi, zimbalangondo zofiira, ma koala ndi mbalame za shoebill. Ziboliboli za nyamazi zapangidwa kuchokera ku makatoni obwezerezedwanso ntchito. Zomangamanga zolumikizana ndi anthu zikuwonjezera nkhani ya chilengedwe. Chinthu chachikulu chofanana ndi see-saw chimayika anthu mbali imodzi ndi nyama mbali inayo, ndipo see-saw imatsamira pamene wapaulendo ayimirira pa sikelo yomwe ili pakati. Cholinga chake ndi kukweza chidziwitso cha kutha kwa mitundu ya zamoyo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Live and Let Live Kupanga Mawonetsero ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Live and Let Live Kupanga Mawonetsero akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Live and Let Live Kupanga Mawonetsero amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
Dimensions & Packaging: Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
Tags: LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
Production Technology: Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
Design Challenge: The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
Research: LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
Inspiration: At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
Project Duration: The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
Operation Flow: There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd