Dizayini ya Bay Sitolo Yogulitsa Zodzikongoletsera ndi SIG Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
ChitsuloMkati· 2022
Bay Sitolo Yogulitsa Zodzikongoletsera
ndi SIG Design
Kasitomala: Sephora
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #127738Kapangidwe
Za Bay Sitolo Yogulitsa Zodzikongoletsera
Mikwingwirima yakuda ndi yoyera ya Sephora idagwiritsidwa ntchito ngati chithunzithunzi chowongolera kuyenda kwa anthu ndikubweretsa ogula bwino. Kuwoneka kowoneka bwino komanso mawonekedwe amzere a mafunde amapanga Sephora bay, zomwe zimapangitsa kuti pakhale mawonekedwe osiyanasiyana. Mizere pamizere yakuda ndi yoyera imapititsidwa mkati mwa danga, motero kupanga chiwongolero chowoneka bwino.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Bay Sitolo Yogulitsa Zodzikongoletsera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Bay Sitolo Yogulitsa Zodzikongoletsera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Bay Sitolo Yogulitsa Zodzikongoletsera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Miyezo ndi Kuphimba
- The project space is 424 ㎡.
- Zizindikiro
- cosmetics retail space, bay, stripes, consuming experience
- Teknoloji Yopangira
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Vuto la Dizayini
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Kafukufuku
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Chilimbikitso
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Nthawi ya Polojekiti
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Mdondomeko ya Ntchito
- /
- Mamembala a Gulu
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Mwini Zithunzi
- Image #1-image #5 Photographer ：Lerong Huang
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
