Dizayini ya Blue Frog Bar Ndi Malo Odyera ndi SIG Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
ChitsuloMkati· 2022
Blue Frog Bar Ndi Malo Odyera
ndi SIG Design
Kasitomala: Blue Frog
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #127951Kapangidwe
Za Blue Frog Bar Ndi Malo Odyera
Blue Frog imapereka chakudya chowotcha komanso ma cocktails. Mapangidwewo amafunikira kuwonetsa zikhalidwe zamakono zaku America. Kuti apange malo otseguka komanso omasuka kuti akwaniritse zochitika zosiyanasiyana, ndiye kuti ogula akhoza kukhala ndi chakudya chosangalatsa. Chikhalidwe chapadera cha kuwombera 100 chimabweretsa chisangalalo ndi zovuta kwa makasitomala. Chifukwa chake, bar ndiye malo owonera kuti apereke chisangalalo ku danga lonse. Zida zosiyanasiyana, mawonekedwe amitundu yambiri ndi zokongoletsera zojambulajambula zimatengedwa kuti apange malo apamwamba.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Blue Frog Bar Ndi Malo Odyera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Blue Frog Bar Ndi Malo Odyera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Blue Frog Bar Ndi Malo Odyera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Miyezo ndi Kuphimba
- The project area is 404 sqm.
- Zizindikiro
- restaurant, bar, Modern American, artworks
- Teknoloji Yopangira
- Desktop research and on-site market research.
- Vuto la Dizayini
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Kafukufuku
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Chilimbikitso
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Nthawi ya Polojekiti
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Mdondomeko ya Ntchito
- /
- Mamembala a Gulu
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Mwini Zithunzi
- Image #1-#5 photographer: Nick Sing
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
